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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
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Original EBook Title: The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Lea's Communication Series) Ebook Format: MOBI, TXT, PDF, FB2, iBook, ePub, DJVU, RTF, DOC
Language of Ebook: English Book Info: ebook, 448 pages
Tags: Psychology Book's Category: "Psychology"

Electronic Book Description:

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.

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